The 2025 Gartner® Magic Quadrant™ for SaaS Management Platforms empowers organizations to address the compounding challenges of SaaS application and generative AI usage across the business that lead to overspend, elevated risk, lack of visibility and contract sprawl. This research helps IT leaders identify suitable vendors.
A Major Step Forward
We’re excited to share that Viio has been included in the 2025 Gartner® Magic Quadrant™ for SaaS Management Platforms (SMP) We believe this is a major milestone for our team and for the growing SaaS management market in Europe.
This recognition places Viio among a select group of global SMP vendors and, we’re proud to have the following distinctions as part of the report’s finding:
We feel it's rare for such a young company to be acknowledged in a Gartner Magic Quadrant. For us, this recognition validates both the strength of our current offering and the need for purpose built SMP solutions for European midsized businesses.
SaaS Sprawl, Cyber Risk, and the Midmarket Blind Spots. Why SaaS Complexity Demands a New Approach?
Gartner projects that "through 2027, organizations that fail to centrally manage SaaS life cycles will be five times more likely to experience a cyber incident or data loss, largely due to incomplete visibility into usage and configuration."
At the same time, cost control is slipping. Without centralized coordination, companies are set to overspend on SaaS by at least 25 percent, often due to unused entitlements and unnecessary, overlapping tools. The market itself continues to expand rapidly—projected to reach 232 billion dollars in 2024, up from 197 billion in 2023—making it all the more urgent to establish control before inefficiencies scale further.
This problem doesn’t just impact large enterprises. Midmarket organizations with lean IT teams, limited procurement infrastructure, and fast growth are even more vulnerable. Viio was built to support these companies with the clarity, automation, and control they need.
Many SMP vendors are designed for US enterprise buyers. Viio is different.
We’ve built our platform to meet the needs of European midsized companies who are often underserved by global tools, particularly when it comes to data privacy, IT resource constraints, and regional SaaS vendor usage.
There are several critical functions for successful SaaS management, functions that Viio is purpose-built to provide its customers:
By empowering IT, finance, and procurement teams with a shared centralized view of their SaaS estate, Viio helps companies reduce cost, mitigate risk, and improve productivity.
CEO and founder of Viio, Michael Fornander, reflected on the Gartner recognition. "We believe being recognized by Gartner is an incredible milestone for Viio and we feel it confirms what our customers have been telling us. There is a real gap in the market for a European first SaaS management solution built for the midmarket," he said. "We're proud to be leading that movement from here in Copenhagen."
Viio’s inclusion in the 2025 Gartner Magic Quadrant is just the beginning. We are continuing to invest in helping European companies take control of their SaaS environments with simplicity, visibility, and security built in from day one.
As SaaS continues to grow and organizations face increasing pressure to do more with less, the need for centralized SaaS lifecycle management is no longer optional. It is essential.