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    The #1 event for European Service
    Wednesday, October 1st, 2025 — Live-streamed from Frankfurt, Germany

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Meet the Matrix42 Visionaries of Digitalize and Automate 2025 – Keynote Insights you can’t miss!

Picture of Theresa Wiese Theresa Wiese September 11, 2025 3 minutes
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The future is here, and it's all about digitalization and automation. At the forefront of this transformation stands Europe's Nr. 1 Event for service management - Digitalize and Automate 2025. This will be an incredible moment for Matrix42, our partners, and customers, and industry experts: Matrix42 CEO Niilo Fredrikson and CPO Santeri Jussila will take center stage and share exciting news.  

Keep reading for an exclusive sneak peek into their keynote focus and discover why this event is a must-attend for anyone ready to step into a new era of proactive service management. 

We asked our Matrix42 keynote speakers at Digitalize and Automate 2025 a few questions to gain more insights for you – here's what they had to share: 

Matrix42 CEO's Vision: Driving Innovation with Automation and AI 

Speaker: Niilo Fredrikson, CEO of Matrix42 

Keynote: The European Choice Momentum  

Time: 9:00 – 9:30 am CET 

Hi Niilo, great to speak with you before our big event! As the opening speaker, you’ll have the honor of addressing our participants first. What key highlights will you share during your keynote? 

“October 1st is a day I look forward to every year. Opening Digitalize and Automate 2025 this time feels especially meaningful. It marks a key moment in our journey at Matrix42: how we’ve helped our customers digitalize and automate work in a way that’s flexible, secure, and tailored to their needs. As The European Choice for service management, we offer responsible innovation made in Europe, and stay close to our customers with a strong local presence and support.  
 
In my keynote, I’ll reflect on why this matters now more than ever. I’ll also explore the potential of automation - not just as a tech trend, but as a strategic lever for driving efficiency, resilience, and innovation. And I’ll share our vision for the future of service management, where AI, automation, and user-centric design come together to transform how services are delivered and experienced.  

It’s a privilege to kick off a day filled with practical insights, inspiring conversations, and a fantastic lineup of speakers—all focused on shaping the future of work. I’m especially excited for our CPO Santeri’s keynote, where he’ll unveil something truly extraordinary around AI and automation.” 

Besides your own speech on stage, what are you looking forward to at Digitalize and Automate 2025? 

“Meeting with the incredible community of technology and businesspeople who all want to make the world a better place through digitalization and automation.” 

In one sentence:  Why join Digitalize and Automate 2025? 

“Hear from industry experts, other customers and Matrix42 about how to succeed in the era of AI agents with technology made in Europe.” 

Unveiling the Future: Santeri Jussila Introduces AI Agents & more 

Speaker: Santeri Jussila, Chief Product Officer at Matrix42 

Keynote: Welcome AI Agents 

Time: 10:30 – 11:00 am CET 

Santeri, you’ll play a unique and important role on October 1st. Could you share the key focus of your keynote and explain why people shouldn’t miss the opportunity to hear you speak? 

“Thank you for asking! I’m really excited about the event and to be on stage to share all the new innovation we’ve been building to our customers.  This will be an exciting day for the European Choice in Service Management!  

In my keynote, I’ll walk you through the latest innovations at Matrix42, with focus on AI and how we move towards our vision of proactive service management. I’m super excited to introduce the era of AI Agents. We will talk about what they do, how they can help you, and ultimately how they will change the way we manage & deliver services. I’ll also reveal a few announcements that we’re sharing exclusively in this session. Whether you’re a customer or an industry expert, I invite you to join us to discuss how the new innovation is shaping the workplace automation.” 

Besides your own speech on stage, what are you looking forward to at Digitalize and Automate 2025? 

“It’s tough to choose – there's an entire day waiting packed with expert keynotes designed to leave a lasting impact, alongside inspiring customer stories about how they transformed their workflows through Matrix42’s digitalizationand automation. There’s so much to look forward to. However, I think I am most excited about the meaningful connections this event offers to foster and the innovative ideas it has the potential to ignite.” 

In one sentence:  Why join Digitalize and Automate 2025? 

“Digitalize and Automate 2025 is a must-attend event for customers, consultants, and anyone curious to witness the launch of our AI Agents and be the first to see them in action!” 

 

An Event to step into the Future of proactive Service Management 

Digitalize and Automate 2025 promises insights into how service management solutions made in Europe can thrive innovation in a secure way. For anyone, who ever felt the urge to visit Germany – join Europe’s Nr. 1 Event onsite in Frankfurt am Main! You’ll also have the chance to meet our leadership team face to face with the Matrix42 Connect program! There are also live product demos waiting for you onsite.  

Germany is too far away, or you are lacking time to travel? No worries – sign up for the live stream and tune in for the sessions you want to follow! You definitely shouldn’t miss the launch of Matrix42 AI Agents during our CPO’s keynote.  

It’s for free, so secure your access now! 

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