Matrix42 Kickoff 2025: Shaping the European Choice in service management

Imagine the energy of a room filled with colleagues from diverse backgrounds, spanning countries across Europe, gathered in the vibrant city of Frankfurt am Main. This was the scene at Matrix42’s 2025 Kick-Off event, held at the stunning Zoogesellschaftshaus—just footsteps from the Frankfurt Zoo. The three-day event brought together teams from Germany, Austria, Switzerland, France, Finland, Sweden, Poland, Italy, Spain, the United Kingdom, Romania, Ukraine, and beyond. 

It wasn’t just an ordinary company meeting; it was an extraordinary occasion to reflect on past achievements and align on our bold vision for the future. We also unveiled our  company values that are set to shape Matrix42's culture, operations, and guide us as we are building the European Choice in service management.  

"This is a once in a lifetime opportunity," said CEO Niilo Fredrikson about being part of the new Matrix42, highlighting that we are “competing at the highest possible level”. How Niilo knew he made the right decision?  When he had dinner with his family at an Asian restaurant, and his fortune cookie read, "You have chosen the right direction." 

Here’s a look at how the event unfolded, the milestones it marked, and the lasting impact it promises to create.  

Unveiling the Strategic Vision for 2025 

At the heart of the kick-off was aligning on the Matrix42's vision for 2025. Positioned as “The European Choice in service management”, the company is doubling down on its commitment to delivering innovative solutions for seamlessly managing IT services, workplaces, and enterprise resources – striving for even higher customer satisfaction.

During the event’s keynotes, senior leadership discussed the evolving service management landscape and the opportunities that lie ahead. Backed by in-depth market analysis and strategic planning, Matrix42 outlined steps to position itself competitively in a rapidly digitizing world. The strategy focuses on customer-centric technology, process automation, AI-integration and simplifying service management for businesses of all sizes.  

Introducing our new Company Values 

One of the standout moments during day 1 of the kick-off was the introduction of Matrix42’s new company values.

They will guide everything we do and serve as the foundation of all business operations, customer engagement, and internal culture moving forward.

These are the four new Matrix42 values: 

• We Love Customers
  

Together with our partners, we help customers succeed by providing innovative products and services. We listen to understand and communicate proactively. We address customer needs with speed. Quality and reliability are top priorities to us. 

Together, we innovate to shape the future and build strong, long-term relationships for mutual success. 

• Make It Happen  

Make it happen means bringing energy, speed, and a solution-first mindset. We begin with the end in mind, we set clear goals and take pride in reaching them. We move fast, fail fast, and learn even faster. By doing so, we turn challenges into opportunities. 

Together, we always find a solution, we have bias for action, and we value getting things done. 

• Better Every Day  

Being better means we push boundaries, innovate, and find smarter ways to serve our business stakeholders, our communities, and our planet. We challenge ourselves and help each other to evolve. We improve every day as individuals and as a team. 

Together, we learn, grow, and make each day better than the previous one. 

• With Respect  

We value our colleagues’ time, ideas, and contributions, creating a culture of trust, collaboration, and support. We assume good intentions and respect merit over titles and authority. By respecting each other, we build stronger teams and make a bigger impact—both inside and outside our company. 

Together, we grow, succeed and make great things happen – all with respect. 

Highlights from the Kickoff Event

Building connections and celebrating achievements were an important part of coming together as one team for the first time after joining forces with the nordic SaaS company efecte. Held across incredible venues in Frankfurt, it was a memorable experience for all attendees.  

Day 1: We kicked things off with an inspiring keynote from CEO Niilo Fredrikson at the Zoo Gesellschaftshaus. The afternoon contained valuable insights from four of our partners, who shared what their customers encounter when it comes to digitalizing and automating their work, and how we can provide the appropriate solutions to serve these needs. 

In the evening, we celebrated at the dazzling People Awards Gala hosted at the Scandic Hafenpark Hotel, honoring individuals who went above and beyond in 2024. Honorees were recognized for their innovation, dedication, and contributions to the company’s success. 

Day 2: The day started with engaging keynotes from the finance and people and culture departments, who shared exciting updates for all employees. Everyone also had the chance to explore our IT solutions at the "demo bazaar," where product managers showcased Matrix42 in action from AI to FastViewer, and more. With over 500 Matricians gathered in one place for the first time ever, we seized the opportunity to capture stunning photos both indoors and outdoors, including aerial shots using a drone. In the afternoon, we had the privilege of hosting one of our valued customers on stage to share their experiences with Matrix42 solutions. They explained how our tools have helped their company streamline workflows through digitalization and automation. Additionally, they offered a candid perspective on the ongoing challenges they face in their digital transformation journey, providing insightful and valuable takeaways for our team. The day was concluded with a party at the Fortuna Irgendwo club in Frankfurt. Colleagues had the chance to party, connect, and dance. 

Day 3: The final day took a collaborative turn, featuring breakout sessions at the Steigenberger Airport Hotel. Teams gathered in smaller, cross-functional groups to brainstorm ideas, share insights, and discuss innovative approaches for the year ahead.  Our CEO, Niilo Fredrikson, delivered inspiring final words, highlighting key moments of the kickoff and setting an exciting tone for the opportunities and goals awaiting us in 2025. A truly energizing event! 

Empowering Employees and Shaping the Future of service management  

The kick-off wasn’t just about strategy; it was about reigniting motivation and building solidarity among employees. Many attendees expressed how inspired they felt, seeing the collective vision come to life and connecting with colleagues from across Europe.  

The event underscored Matrix42’s commitment to being the European Choice in service management – and how everyone of us contributes to this journey.  

We invite all members of the Matrix42 community—employees, customers, and partners alike—to share their thoughts, insights, and aspirations for the future of service management. Join us on this exciting path toward 2025. 

The hosts of the Kickoff: Arne Kuhlmann (Vice President Marketing) & Niina Hovi (Chief Human Resources Officer)

Wrap-up of day 1 by Niilo Fredrikson (CEO) & Al Monserrat (Chairman of Advisory Board Corten Advisors UK LLP)